There used to be a popular series of TV commercials for Reese's Peanut Butter Cups: Two people are walking along, one happily eating peanut butter out of a jar, and the other munching on a chocolate bar. They bump into each other.
"Hey, you got chocolate in my peanut butter!" exclaims one. "You got peanut butter on my chocolate!" says the other. They try out the contaminated snacks -- which turn out to be delicious.
I've been thinking about that commercial lately, as enterprise and cloud vendors are mixing up their technologies. Public cloud providers are extending their technologies on-premises, while enterprise vendors are pushing into the public cloud with technology developed for on-premises infrastructure. A lot of this action has been happening this week.
A year ago, VMware announced plans it called Cross Cloud Architecture, to integrate with IBM Cloud and plans to extend to Google, Microsoft Azure and AWS. Cross Cloud Architecture lets enterprises provide management, uniform policies and secure applications across public, private and hybrid clouds. (See VMware Seeks Cloud Dominance by Building Bridges.)
The benefits here are obvious: If it's the same technology on the public cloud and on-premises, enterprises enjoy benefits from operational savings and using the same tools in both places.
Mixing the public cloud and private cloud extends to the desktop. Google this week announced a suite of cloud services for managing Chromebooks for the enterprise. (See Google Polishes Chromebooks for Enterprise.)
All of those devices -- Chromebooks, iPhones and iPads -- are optimized for accessing cloud applications.
Will this trend continue? AWS says enterprises are on their way to go all-in on public cloud, with relatively few or no enterprises continuing to maintain on-premises infrastructure. Are they right? (See AWS CEO: Enterprise Data Center Is Doomed.)
The other question: Who the heck walks down the street eating peanut butter from a jar?
I discussed the merger of on-prem and public cloud, along with other enterprise predictions, with my colleagues Scott Ferguson and Curtis Franklin on a webinar this week. Grab some Reese's Peanut Butter Cups and catch the replay here:
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